About T2T Themes

T2themes is a theme and template shop that specializes in creating website built on the Ghost CMS blogging platform.

Project Details

To create a light-weight, feature-focused documentation site that runs on the Ghost Theme platform.

My Role

This is what I contributed to the project

Deliverables

• [x] User and market research
• [x] Ghost integrations
• [x] UI Mockups
• [x] Prototype
• [ ] Final theme and marketing site

Discovery Phase

We had discovered that there were not many low touch offerings for documentation sites that did not require a large amount of time to setup and create. We wanted to piggy-back off of Ghost because of it's agility and free open-source setup. So we setup to define the skeleton of a good, simple documentation knowledgebase site.

Problems and Goals:

Key Metrics:

<aside> ⚠️ Documentation sites take too long to setup.

</aside>

<aside> 📉 What is the time investment?

</aside>

<aside> ⚠️ Simple doc sites cost too much

</aside>

<aside> 📉 How can we reduce the cost?

</aside>

<aside> ⚠️ We want to steer clear of the bloated CMS (ie WordPress, Squarespace)

</aside>

<aside> 📉 How to reach niche market not using those CMSs?

</aside>

Solution

Challenges

<aside> ✅ Need to leverage a popular, yet underutitlized platform

</aside>

<aside> ✅ Market to Ghost community

</aside>

<aside> 📌 Working within limited design options

</aside>

<aside> 📌 How to reach them

</aside>

UX Research Phase

We did some exploration on existing templates and best selling themes and alternative solutions.